I've seen other articles stating the same. One cited Hot Topic as a store that carried the female super hero merch for awhile, but pulled out because it sold very poorly. Of course their primary demo is teen and college kids I think. It's a somewhat older female crowd that's gotten past (somewhat) the OMG Captain America is so hot! and has moved onto the female empowerment thing. So they should be selling the Black Widow gear at Old Navy? Banana Republic? JC Penny's? I don't know, where do grown-ups shop these days?