I am suspicious of this market research. Because I go looking for the girl characters and they are HARD to find! And unlike you, I actually buy them! ...*sigh* You are right, I'm probably not their target market, either. But I'm suspicious of how they are defining their target market. Are they defining it as "Boys 5-12"? because I'm clearly not that. But if it is "children 5-12", then perhaps their marketing is poor. Black Widow was and is a really cool character! I completely want a lego minifig of her! Maybe two!